Saturday, 7 January 2012

MVNO in a BOX

I have just been through the MVNO Industry Summit Linkedin group and been on a rant! Why? The first was someone asking if anyone if anybody had an MVNO in a box solution. OK: the MVNO has come a long way, the first one took several years, and to be honest, my shortest engagement on an MVNO has been 6 month, and that is when I have joined at least double that time into the process, and I have managed to accelerate the process by at least 4-5 months. MVNOs, along with app stores, are the single most complex products you can launch in mobile, and the technical parts working are just the start. Forget "in a box" and think, what is my box that I will tick in the market. At present, if you look at the mobile consumer as a whole, probably only 5% to 10% of mobile consumers could actually buy a product "in a box" The most part buy a mix of device matched with an almost bespoke tariff, term, contract and other extras, bolt-ons and more, let's not even begin with accessories, ring-tones and the like. Therefore, if you want an "MVNO in a box" think more about if your product that is simple and relevant enough that i would enable a significant market of consumers to buy your product "out of the box". you will then be of enough interest to the market and an MNO that your "mvno solution in a box" worries will practically go away!

originally posted by Christian Borrman 18:50pm 04/03/11