Saturday, 7 January 2012

MVNO Opportunities

My other rant from the linkedin MVNO Industry summit group discussion board (see other below) is defining MVNO opportunities and being honest about the opportunity. There are simplified MVNO dichotomy is that the MVNO pipeline is full of either:
a) big brands, with distribution, but no defined / differentiated product to set it aside from the MNO, which already has a brand and a non-differentiated product thank-you very much
b) the great ideas that do not have the distribution, and even then, cannot focus their product enough around the opportunity.
This is outside those that are MVNO in a box potential, who also grossly underestimate the term "in a box" to mean mvno=easy... and then forget to differentiate and simplify the product...
... the rant was sparked about people talking about the power of mobile to bring customers to a supermarket, and how mobile can supplement their database: supermarkets have an age-old ability to bring customers in, its called the threshold or catchment area of poor buggers who have no alternative if they want to eat... and supermarkets know more about their customers than it is probably better to be aware of if you are of the pelican brief persuasion!

originally posted by Christian Borrman 28:50pm 08/03/11