Thursday, 9 February 2012

Technology & Innovation

Have added the first phase of the technology and innovation page,

http://www.christianborrman.com/p/technology.html

based on extensive experience of creating new products and services within mobile and IT for over 10 years, which will be being evolved over the coming months as I:
  1. update the archives from the old blogs, 
  2. add views from books and reports, as well as 
  3. insight from the real world of innovation in technology, which requires a complete rethink each time across the whole value chain if technology is to be successful all the way from:
  • Defining board strategy to working internal teams to make sure it is genuine innovation and not just a sum of parts available to product managers who are told they want it launched for Christmas or yesterday
  • Working  with agencies and internal marketing and finance and product teams, and UX, etc, etc to create brand, price and other "P's" as a product whole, not in silos with conflicting interests (and conflicting views of change and risk)
  • patenting to maximise value of final point, extend exclusivity & maximise first user advantage or revenues
  • to problem solving with developers, suppliers, and system integrators to get real innovation delivered (everybody likes the idea, but when they realise they have opened a can of worms they tend to a) drop it, and worse b) never touch another can again
  • negotiating new contracts with distributors and retailers innovation even has knock on effects here, where a lot of products that made it ball the way here then sadly fail
  • to expanding and even sale, acquisition or trade...