About me


I founded Virtuser, a mobile innovation consultancy, in 2001 after five years of experience at Mason Analysis, MCI Worldcom and Cable & Wireless, working on a wide range of telecoms and technology projects, including some of the first MVNOs and new handset and wireless technologies. 

Since then, the I have built the company working for start-ups and FTSE 100 companies like Vodafone, Nokia, LG, Vertu, Telefonica and most recently the UK's second largest Energy company SSE: being the first consultant on the ground to kick start their MVNO project, and have spent 18 months building the business, from writing initial requirements, to negotiating key contracts and working on the commercial and marketing strategy.

Project highlights timeline of last 17+ years

In the last 10 years, I have also served two non-executive directorships positions; the first as Mobile Director with a small £12M start-up Icom, which pioneered the first mass distributed apps for Orange and Nokia; the second with Global ethnic MVNO Lyca Mobile, Where I was Account Director and helped them expand into five new European markets, launch new value added services and carry out the first MVNO migrations from one wholesale provider to another, a process which has since been copied by the likes of Virgin Mobile. 

I Regularly chair and speak at global mobile conferences for Informa, such as their Mobile Roaming Conference (chaired last three years consecutively) and the MVNO Global Summit ( chaired last five years consecutively). and have been on the judging panel their awards for the last few years as well.


Presenting the award for best MVNE in 2013 in MVNO Rome
Presenting the award for best Wholesale Operator in 2014 on Berlin
In 2005 Pyramid Research published my first industry report "Next Generation MVNOs - a Global Perspective", and started the first and original MVNO blog, mobile apps blog and on-device portal blogs in 2006.

Along the way I picked up a DTI Innovation Award (2003) for research and development of converged mobile over bluetooth and Wi-Fi and built an platform with colleague Keith Milner to provide MVNOs with MVNO specific SMS gateways and the most advanced OTA APN data settings for MVNOs on the market, used by many MVNO, MVNE and MVNAs

I have been very lucky in many ways, mostly in that I have spent the last 20 years working in some of the most exciting projects in mobile and technology working through recommendation and repeat business, luck has played a part of course, but this repeat business only really comes from hard work and the fact that all the MVNOs I have launched are still in business. It has not always been easy; success in mobile requires often dragging some people/teams kicking and screaming towards a launch date, but in the end its what it takes to get the job done and those that matter or employ you again to ensure the next success recognise this.

Well that is the idea, anyway...

Outside of work and private family life, I like to cycle and run, and swim bike run has become a way to keep fit and maintain enough discipline to keep enjoying the cycling and running: you only do a triathlon in bad shape once!
Just before crossing Wales from East to West by Mountain bike on the trusted s-works stumpy FSR

Lap after lap of Richmond park on the Tarmac
You never forget your first swim in the Serpentine lake in Hyde Park, especially when its 1500m...
Selfie with the Browlee I Identify with most: you have to learn success from your own mistakes, not those of others